The Heiress poster

Members of Creative Ink, Stephens College’s student-run marketing firm, recently designed promotional materials for the upcoming Playhouse Theatre Company’s production of “The Heiress,” which runs Feb. 2-4 and 9-10 in the Macklanburg Playhouse. Get tickets now.

On Jan. 22, Ruth Ann Burke (pictured), business manager of the Stephens School of Creative and Performing Arts, as well as Stephens Assistant Professor Lee Heinz, the show’s director, critiqued the student designs and selected one for production.

Burke said the winning design, created by Katelyn Bartels ’20, a Creative Ink account executive, is a perfect representation of the era (the 1850s) in which “The Heiress” takes place.

The poster, which prominently features a cameo necklace, demonstrates the great wealth of the characters depicted in the production. In the play, blissful romance is not enough for Catherine Sloper, a plain and naive young woman finding her way through 1850s New York. She encounters love and betrayal as she develops a sense of self-worth and worldliness. 

Other key elements are the good use of white space and the “spot-on” color selection, Burke said.

The “firm challenge” is just one example of the invaluable experience that Stephens students receive by working with real-life clients as part of the student firm.

“Having my design chosen was an incredible honor,” said Bartels, a fashion communication major.

Tags : School of Design, Theatre, School of Creative & Performing Arts

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