The Collections teaming up with MU's iBeacon
The 70th annual Stephens College Student Designer Fashion Show, The Collections, will be bringing new technology to the annual runway event today.
Students from the iPhone Application Development course at the University of Missouri reached out to The Collections crew to test the mockup of a newly developed mobile application, Runway Radar.
This application will be tested at the 4:30 p.m. show and uses iBeacon, a new technology that extends Location Services in Apple iOS 7. The iOS 7 device given to random test participants in this showing can alert the app when garments approach. In addition to monitoring the proximity, the app will allow the user to track favorite looks and receive designer biography and contact information. "The garments will each be programmed into a beacon that will enable those with the iPhones that have the app to vote for favorites and read information about the designer of the garment," said Monica McMurry, dean of the School of Fashion and Design.
She said the idea is to give fashion show attendees a greater sense of participation.
"Stephens College is excited to be part of this partnership and hopes to continue advances in technology toward the fashion industry," McMurry said. "We look forward to continuing our great relationship with MU and other local partnerships. We are thankful for the sponsors, designers, students, press, and all of our fans who make our show possible."