Creative Ink, the student-run marketing firm at Stephens, has redesigned the look of Boone County Joint Communications.
The county agency unveiled the look last week. The new logo is a seal with the organization’s name; three icons representing fire, medical and police services; and a prominent 911 underscored by a communications line that turns into a heartbeat line—stressing just how important the communications system is.
Creative Ink staff member Anna Martin, a junior, was the designer, and senior Nickie Bartels was the account manager. They spent last semester working on the project, which was finalized this semester. Both admitted they were a little nervous.
“BCJC was the first client Anna and I had through Creative Ink, and it is a prominent organization,” Bartels said. “But they were so accommodating and understanding. They were very eager to rebrand themselves and always made time to meet with us and provide us with constructive feedback through each round of edits. It was a great experience, and I’m so excited to see the office implement the design.”
While the logo might look simple to an observer, it was carefully crafted to convey the vital nature of Joint Communications—which managed more than 82,600 emergency calls last year.
“Our students worked with them in a thoughtful way,” Assistant Professor Kate Gray said. “They took a strategic approach, knowing it needed to be strong and straightforward, and to convey trustworthiness. Anna and Nickie took the time to understand the importance of what this group does.
They became more empathetic to the services the organization provides day-in and day-out. And that was important—if you’ve never had to place a 911 call, you might not realize that the agency is about saving lives.”
Bartels said she and Martin researched comparable offices and learned about all of the services BCJC provides. From there, the design process was collaborative, Martin said.
“The group wanted quite a few elements, and my job was to make all of those elements work together seamlessly,” she said. “We went through a few rounds of logo drafts that were voted on by the BCJC team before they came to a consensus on one that they were all thoroughly pleased with.”
In a “thank you” letter from BCJC, Operations Manager Brian Maydwell praised the Creative Ink team for their work.
“The samples you provided and your willingness to accept feedback from our various shifts and staff throughout the process was invaluable,” the letter read. “Your professionalism and genuine interest in the project came through in every meeting and communication during the process.
The letter was co-signed by agency Director Scott Shelton and Deputy Director Joe Piper.
Established in 2007, Creative Ink is a student-run marketing firm serving Mid-Missouri clients from a wide range of industries. Other clients have included the Columbia Regional Airport, Art in the Park, Columbia Public Schools and the Men's Minority Network.
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