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Fashion Communication students present concepts

November 11, 2014

Fashion Communication students Monday morning had a chance to present ideas to guest experts in a pitch-style event that doubled as senior capstone projects.
Guest critics were Lindsey Naumann, a graphic designer and owner of LMN Workshop; Keith Politte, principal at Essential Spots; and Jay DeLong, vice president of New Ventures & Capital Formation for the St. Louis Regional Chamber. Each stopped by every student’s presentation to hear ideas and ask questions. The guest critiques gave students a chance to flesh out their ideas and get professional feedback.
Samantha Geary pitched her idea for a stylebook that helps women who aren’t into fashion determine what styles work best for their body types. The book would also include basics, such as how to tie a necktie. It’s an idea she’s been working on for four years and one she hopes to someday make reality.
Angie Westcott presented her idea for an interactive art experience she called Unsung Graphic Designs. She envisions publishing a book with photographs and drawings as well as an accompanying website where images can come to life. Her presentation included a portrait of a woman holding a flower, several drawings of the portrait that incorporated graphic elements and a computerized version of the image showing the woman blinking.
“It’s about making artwork more than just a picture,” she said. “It’s incorporating a bunch of different skills and bringing visual elements together.”
Haley Johnson’s concept for a magazine, “Manimalistic,” would give men a new type of publication sans fitness tips and scantly dressed women. The magazine would provide features on film, art and music.
“It’s for the man who’s more interested in fine arts than a fine sports car,” she said.

Although she would need to find revenue sources, Johnson said she is interested in making the magazine a reality.
Students were critiqued on their ability to communicate their goals, how realistic their ideas were and their ability to engage the critics.

Liz Detzel explains to Jay DeLong her magazine, which would bring West Coast grunge style to the Midwest.

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