Irina Tevzadze’s “Geometry of Color” collection; Photo credit: Eli Stack/elistack.com.
Irina Tevzadze had never shown at Kansas City Fashion Week, but that didn’t stop the Georgian designer and assistant professor of fashion in the Stephens School of Design from taking a risk during her first appearance at the event.
Using blocks of powder blue, lime green, black and gray, Tevzadze created a children’s wear collection that features a balance of pop colors and muted tones. Each outfit is marked with a signature pink print and the young people who modeled the clothes were accessorized with swimming goggles and white tennis shoes.
“Geometry of Color,” a 12-outfit ensemble with 20 separate pieces hit the runaway on Oct. 12 at the 10th annual Kansas City Fashion Week (KCFW). Tevzadze was among nine designers selected to show their collections to a sold-out crowd at Union Station in Kansas City. Lauren Hulen ’15 also participated in the event, showing her LV Swim swimsuit collection.
Tevzadze, who has participated in fashion shows since the 1990s in Moscow, Paris and Tbilisi, the capital of Georgia, said her collection combines two palettes and stories.
“One is more subtle and relates to European markets, mentality and aesthetic while the other is more uplifting and young, which is more in line with the American aesthetic, mentality and market,” she said. “I tried to blend them and bring them into one whole. I don’t know if I fully achieved this, but I think, in the end, the collection came out fine, and it was a success.”
Tevzadze said she generally wouldn’t mix the colors she did in the collection, but for the show, the palette was intentional.
“It was quite risky, but I am glad I did it,” she said.
Participants in KCFW are selected based on a series of interviews and concepts for a collection. Once models are selected, designers are matched with makeup artists and sound directors who put together music for the show.
“The fact that KCFW features local, national and international designers makes it very interesting and puts it on the map of important fashion happenings,” Tevzadze said.
Since the show, Tevzadze has received numerous calls from individuals interested in purchasing outfits. But she’s not ready to sell. She also received an invitation to participate in the Atlantic City Fashion Week in February 2017.
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