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School of Design faculty to present at ITAA conference

July 8, 2015

Three faculty members from the Stephens College School of Design will present an abstract at the International Textiles and Apparel Association Conference in Santa Fe, N.M., this fall.

Presenting will be Dr. Monica McMurry, dean and professor; Courtney Cothren, an assistant professor; and Kirsteen Buchanan, an associate professor.

The group will discuss the fashion program’s market day—a unique event that lets students experience the industry from all angles.

“We’ve figured out a way to replicate that market experience,” Cothren said. “Designers set up booths, fashion marketing and management students get assignments on how many pieces to buy, and then they have a chance to practice negotiating.”

Fashion marketing and management students have to actually buy garments and pieces as part of their senior capstones, so this gives them an introduction into that experience, Cothren said.

Fashion communication students cover the market day event and later style and feature the collections.

“Market day brings together all of the things we emphasize and value in the School of Design, and that’s the real-world scenario experience,” McMurry said. “It allows all of the components to come together so students can see the larger picture.”

The ITAA Conference will be held Nov. 11 to Nov. 13, and several members of the fashion advisory board will be present.

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