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Blanding snags Silver at regional ADDY competition

February 18, 2014


Senior Moki Blanding is headed to the American Advertising Federation’s national conference in Florida this spring after snagging a Silver at the AAF-Kansas City regional ADDY award competition in Kansas City this weekend.
“This keeps me motivated,” she said of the win. “It’s a constant reminder that even though I’ve looked at my work and criticized it so many times, it’s still good and other people recognize that.”
In this case, Blanding is referring to the intricate owl she designed for a mock advertising campaign in her information and promotion design class last year. 
The owl was the main element on ads, labels and other materials promoting a fictitious brewery.owl “The feedback I’ve gotten about it has been amazing,” she said.
 The regional ADDY award competition, which has a student award component in addition to the professional awards, was held at The Midland. Blanding compared it to Red Carpet affairs.
“I felt like I was at the Grammys,” she said. “It was so awesome to look around and see what other people are coming up with and what was winning. Everybody’s work was amazing.”
Blanding will now submit her work to the national ADDY level during the AAF National Conference on Advertising May 28-31 at the Boca Raton Resort & Beach Spa in Boca Raton, Fla.

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