Esteemed artist Paul Jackson gave Stephens students some tips on how to use crowdsourcing during a guest lecture this week in a new course being offered through the School of Organizational Leadership and Strategic Communication.
The class, Contemporary Issues in Strategic Communication, uses an innovative approach by having multiple faculty involved in teaching.
Each faculty member is taking a two-week block to focus on a contemporary issue in his or her respective discipline. That allows students to be exposed to a variety of new ideas and topics, SOLSC Dean Susan Bartel said.
As part of her block, Assistant Professor Kim Stonecipher-Fisher is talking to students about crowdsourcing websites, which are used to solicit funding, information or insight from large groups.
Jackson—who designed the back of the Missouri state quarter—used Kickstarter to fund his coffee table book, “The Wandering Watercolorist.” The book is a collection of nearly 300 watercolor paintings from Jackson’s 30-year career as an artist. Jackson shared some of the advantages and disadvantages of using the site and introduced them to other crowdsourcing sites.
Students in the new course are also learning about corporate and responsible social media, women’s leadership, content marketing and the use of storytelling in nonprofit promotion.
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