Stephens alumna Stacey Scott Kulik shared her work and life experiences with marketing students in Laura Flacks-Narrol’s class this week.
Kulik is recreation specialist for the City of Columbia Parks and Recreation Department, a job that was created last year in an effort to boost the number of city-sponsored youth activities.
Kulik, who previously worked for Ultramax Sports, pitched the idea of a mud run—a trend popular in the sports world today.
Thus, the first “Splat” was born—and sold out in its first year.
Kulik shared all aspects of planning the event, but Stephens students—namely those studying event and convention management—were especially interested in how she got people to show up.
The key to successful attendance, Kulik said, is getting the word out to the right audience. She used minimal Facebook advertising to reach a very specific target audience.
“Facebook was essential,” she said, noting that the social media platform also allowed others to spread the word both before and after the mud run.
There was also a lot of “pounding the pavement,” she said. Kulik went to other youth-focused programs around the city to hand out flyers and talk to parents about the event.Kulik graduated from Stephens with a bachelor’s degree in mass communication: public relations.
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