Senior Samantha Carter today pitched her idea for a marketing agency that would cater to minority females at the annual #BOOM event hosted by Columbia’s Regional Economic Development Inc.
Carter, a student in the School of Organizational Leadership and Strategic Communication, envisions opening Elite Marketing in the St. Louis area and reaching out to those working in retail and not-for-profit sectors. She told judges she got the idea when talking to a not-for-profit business owner who wasn’t sure how to grow her business.
Carter is one of 36 contestants pitching ideas at #BOOM, which runs through 5:30 p.m. Participants are competing for cash prizes that range from $500 to $5,000.
Students from other colleges and universities, as well as Missouri high schools, are also competing and this morning pitched ideas such as a new type of cat carrier and a swim fin made of recycled rubber.
Carter developed her business plan as part of her senior capstone project and plans to make it a reality regardless of today’s results.
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