The City of Columbia today unveiled a new logo for Columbia Transit designed by Creative Ink, the student-run marketing firm at Stephens.
The logo is a colorful wheel-shaped design that conveys a variety of ideas, said Teresa White, a marketing specialist for Columbia Transit.
“The brilliant women at Creative Ink had the idea of making it a wheel without being too obvious about it,” she said. “It incorporates a number of transportation elements, the spokes and wheel and arrows, but also conveys the idea of connecting the community.”
Creative Ink Sponsor Kate Gray, assistant professor of graphic design, joined city leaders at a launch party today on the University of Missouri campus revealing the new look, as well as a new transportation plan.
Sarah Coyen, who will be a senior this fall, was the account executive and will be the executive director of Creative Ink this coming school year. Sara Barnett, also a senior, was the designer and is the incoming creative director for the firm. Students worked based on the idea of conveying a sense of movement, Gray said.
The City of Columbia and Columbia Transit have been working on an overhaul to the public transportation system for the past year. CoMo Connect, the name of the brand, had a temporary logo, but needed a more professional permanent look, White said.
“The city was very excited to be able to utilize the talents of our local Stephens College students on this project,” Drew Brooks, multi-modal manager, said in a statement. “The Creative Ink program was a perfect fit for our needs and helped us connect to the student population here in Columbia. Rebranding the entire bus line is a huge undertaking for the city, and the students we worked with just blew us away with their innovative ideas and professional attitudes. We couldn’t have done it without them.”
Creative Ink, now in its sixth year, is also working with the city to rebrand the Columbia Regional Airport and has worked with other community clients, including Columbia Public Schools. The firm does not charge for services but rather uses those partnerships to gain real-world experience.
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