As an assistant design intern at the Fashion House of Rachel Marie Hurst LLC in Denver, senior Mary Eifert is getting experience in not only fashion but also in marketing and graphic design.
She’s currently helping owner and founder Rachel Hurst design party dresses for a new line that supports the “We Are Women” campaign. The campaign and designs aim to highlight the unique qualities and strengths of different women. Eifert is helping Hurst design, source fabrics and sew the garments.
On Saturdays, Eifert is also working in fashion, meeting wth clients and assisting in fittings for custom bridal gowns.
Right now, she’s also busy helping Hurst prepare for the fashion market day in Denver later this month. Eifert is making products for Hurst’s boutique at the event, as well as helping with inventory and advertising.
Her most significant project, however, is redesigning the company’s website, developing a new online shopping feature. One of three interns, Eifert was selected to take on the redesign project because of her skills in marketing and graphic design, as well as fashion. The work involves taking photographs of garments and redesigning the site’s layout. Her goal is to have the online shopping feature up and running by the end of the summer.
“Stephens has prepared me for this internship by providing me with a well-rounded education,” Eifert said. “I am aware of all aspects in industry from business and marketing, graphic design and, of course, fashion design. I have a leg up in pattern making and sewing skills. And the tight deadlines at school have taught time management, so I am able to balance all internship tasks, summer classes and working part time.”
Although still early in the internship, Eifert said the experience has been eye-opening.
“I have realized my strengths and weaknesses and that I am capable of more than I originally thought,” she said. “I have already gotten to work on so many different things, I’ve developed a better idea of what direction I want to move in as a designer and where I want to be after graduation.”
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