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Gray to present at AIGA conference this fall

July 8, 2014

Assistant Professor Kate Gray has been selected to present a paper at the upcoming American Institute of Graphic Arts’ Design Educators Conference in Portland this fall.
The conference theme this year is “New Ventures: Intersections in Design Education,” and will highlight innovative ideas for interdisciplinary collaborations in the industry, which is constantly evolving.

“This particular conference explores new ideas for developing curricula in graphic design and new ways to look at what we do because the field is changing,” Gray said.
She will present information about a new interdisciplinary course the School of Organizational Leadership and Strategic Communication began offering this past spring. The upper-level course, “Contemporary Topics in Strategic Communication,” allowed SOLSC faculty to teach one two-week block about new trends and tools in marketing. This past year, faculty covered timely topics such as crowdsourcing, content marketing and social media. Throughout the semester, students selected an organization and company to follow and were tasked with determining how each concept applied to their respective organization.
“They went from memorizing content to implementing and applying the theories,” Gray said.
After the school year, faculty members reflected on the success of the course and will tweak the course as necessary based on their experiences.
In the meantime, Gray said she’s excited to represent Stephens and the course at the upcoming conference.
“I’m thrilled about presenting this,” she said. “I know some of the people attending, and it’s a nice circle. I’m honored to be a part of this class of presenters."

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