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Stephens to unveil new Stars Athletics logo

September 18, 2014

Stephens College will unveil a new Stephens Stars Athletics logo today during a Field Day event from 4:30 to 6:30 p.m. on Willis Quad in front of Silverthorne Arena.

The event will give students, employees, alumnae and friends the opportunity to interact with student athletes and representatives from all eight NAIA sports, and to enjoy prizes and snacks.

The fun starts at 2 p.m. when the Soccer Stars take the field at nearby Cosmo Park and will conclude with the Volleyball Stars playing at 7 p.m. in Silverthorne Arena back on campus.

This new identity for Athletics is the next phase in the College’s rebranding plan, explained Rebecca Kline, director of marketing and communications. The new logo and related materials will complement the College’s “dream up” campaign while also bringing in a sense of competitiveness and athleticism.

“We listened to the Athletics team and worked together to create something that gives this amazing group of Stephens Women—as well as our many fans and supporters—a strong focal point to rally around,” she said.

That’s important to the athletic programs, Adam Samson, sports information director, agreed, saying it’s time for the College’s athletic programs to embrace the Stars, a symbol that has been affiliated with Stephens students since as early as the 1920s.

“We feel that the time is now to move forward with a specific brand for athletics,” Samson said. “This was an opportunity for us to create a brand identity that resonates with our current student-athletes and alumnae—and I believe we’ve hit a home run. The new Stars’ logo will encompass the ideals of true champions from the past, present and future.”

The Field Day event is the first opportunity to showcase the new brand identity, Samson said, stressing it’s important to show off the new logo with the Stephens family and Columbia community.

Guests are welcome to attend all or any of the Field Day festivities and to bring their families.

“We hope alumnae and our friends from the community join students, faculty and staff to celebrate the launch of this new brand,” said Deb Duren, vice president for student services and longtime athletics director. “It will really mark a new day in the history of Stephens sports, and we’re looking forward to seeing what else our Stars have in store for us in the coming year.”

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