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Stephens unveils new Stars logo for Athletics teams

September 20, 2014

Senior Sara Barnett with the logo she created.

The Stephens College community celebrated its athletic programs and unveiled the new look of the Stephens Stars during a Field Day event yesterday.
Students, faculty, staff and family members enjoyed games, music, food and prizes during the afternoon event. The celebration continued as the Stephens Stars volleyball squad picked up a conference win in Silverthorne Arena.
“This has been a great collaboration between athletics and marketing,” said Rebecca Kline, director of marketing. “Our student-athletes did a great job helping to plan the event. Everyone had a great time.”
The star of the event was the new athletics logo designed by senior Sara Barnett, who was recruited by Kline after she worked with athletics on preliminary ideas.
“They wanted something feminine but strong, clean and a look that expressed motion,” Barnett said.
The result complements the College’s rebranding effort that was launched in the spring, while also emphasizing competitiveness and athleticism for the eight NAIA sports teams.
“The Stephens Stars logo reaches forward and upward—just like our ‘dream up’ campaign,” Kline said. “Stephens is always moving onward and upward whether it’s in the classroom, on the field or on the court.”

Seeing the logo come to life on shirts, magnets, cups and other materials was “magical,” Barnett said.
“Just to see it go from an idea in my mind to a drawing to an image on the computer to a look that’s now on color-changing cups is amazing,” she said.
The logo will unify all of the sports teams with one look.

“We are thrilled about the new athletics brand,” said Adam Samson, sports information director. “From the reactions yesterday, I believe our faculty and staff, students and especially our student-athletes love the fresh look and bold statement made with the new logo. It’s a great representation of our athletics program, and I believe it will enhance our visibility in both the athletics and non-athletics realm.”

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