Stephens College will be the first college in Missouri to offer a four-year degree in Content Creation. The college will offer the Bachelor of Science degree starting in Fall 2023.
Content creators generate brand awareness, attract new customers and retain existing customers through valuable and engaging content. Students will learn principles of business, marketing and management, as well as project management, copywriting, design, photography and digital filmmaking.
The career-focused curriculum will emphasize hands-on, immersive training so students can gain industry experience and build a work portfolio before they graduate.
The national average content creator salary is $61,988 per year.
“Today’s employers are looking for well-rounded talent who bring multiple skillsets to the table,” said Dr. Scott Taylor, Business Administration Program Chair. “Our Content Creation program will provide a balance of the technical and creative skills needed to be successful.”