Degree Level:
Bachelor’s
Degree:
Bachelor of Science

Become an expert in the high-growth, high-energy convention and event planning industry.

Combine a strong foundation in business, marketing and communication principles with on-the-ground experience planning real events. Our faculty are experienced professionals who are active in the industry, and this rewarding field is ranked a top 25 business job by U.S. News and World Report. 

 

Program Features

In ECM, classroom learning is complemented by practicum experiences each semester. Students make site visits to meet with industry professionals and clients, and every course includes challenging hands-on individual and team-based projects.

  • Take advantage of Columbia’s many arts organizations, fundraising events, music venues and community nonprofits to get hands-on experience planning off-campus events.
  • Complete internships for credit as part of your curriculum requirements.
  • Take a leadership role on planning an event during your capstone experience.
  • Join Meeting Professionals International.

The Event and Convention Management program is amazing because you get career-building experience working on real events for the Columbia community. At Stephens, you get to network and build your brand at the same time, and nothing prepares you for the real world better than that.”

Courtney Scott ’16, Assistant Director of Marketing, Mizzou Athletics

Program Structure

Our students have the option of taking an accelerated three-year (six-semester) program. Traditional four-year students add to their marketable skills with a minor (or two) in a complementary field like graphic design or small business ownership.

 

What You’ll Learn

  • How to read and write contracts
  • How to manage budgets
  • How to handle details such as exhibit spaces, lodging, transportation, telecommunications, food and beverage
  • How to develop promotions and marketing from traditional print to social media
  • Time management
  • Outstanding social and communication skills
  • How to build your brand

Career Outlook

U.S. News and World Report reports that the median salary for event and convention management is $49,370 and growing. It’s listed as a top 25 business career with above average upward mobility.

The career options for a student majoring in Event and Convention management go far beyond just planning parties. Some careers include corporate meeting and incentive planning, large festival coordinators (think Comic-Con), destination event managers, wedding planners, venue owners/managers, and not-for-profit sponsorship coordinators ... just to name a few.

 

Recent Student Internships

  • Saint Louis Zoo
  • Starlight Theatre
  • Columbia Home Magazine
  • United Way
  • Ronald McDonald House Charities
  • Kansas City T-Bones Baseball
  • Washington Nationals Baseball
  • Sporting Kansas City (Soccer)
  • University of Missouri Athletics

Learn More

Adonica Coleman,
Instructor, Event and Convention Management
(573) 876-2309 [email protected] Walter Hall 207

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