One second: 8,500 likes.
Two seconds: 2,000 comments.
One day: 40 million pictures uploaded.
Are these statistics for Facebook?
Just months after its launch in October of 2010, the online photo-sharing service exploded as an instant hit on a global level⎯quickly landing it at the social media forefront alongside big league players such as Facebook and Twitter. Today, the social networking platform⎯designed solely as a mobile native application⎯claims 7.3 million daily users, surpassing Twitter, its elder competitor who while created four years prior currently stands at only 6.9 million users a day.
While most see the image exclusive network as a way to capture their life in a snapshot, apply a filter to make it art, then publicly share it with the world, it wasn’t long before brands began recognizing the new marketing opportunity. But just like on any other social media platform, the success of a brand’s account is not gained by luck. When is comes to Insta-marketing, strategy is key.
So what works? A few brands that have built a solid presence on Instagram offer insight to the tricks of the trade.
First, involve your followers. Sharpie does a wonderful job of doing this by posting pictures of “sharpie-artwork” submitted by the general public.
Second, show off your human side. Billboard does this by posting photos of celebrities in semi-candid shots, thus making the brand look more genuine. Don’t fill your feed with text filled pictures promoting discounts and sales, put those on Facebook. Instagram was made for the visual appeal.
Lastly, take it slow. When it comes to social media content is general, the rule is quality over quantity. Puma provides a great example. While they average around only one to two photos per day, the images that they post are consistently classy and appealing.
So while social media is gradually becoming common knowledge within our society, it doesn’t go without saying that a successful social media presence requires greater effort and planning. And based on Instagram’s rapid growth it’s safe to say that brands wanting to keep up with the younger markets can no longer afford to remain on Facebook and Twitter alone. Today’s consumers are driven by visuals, so what better way to reach the crowds than through an image driven network?