2012 St. Louis Fall Fashion Week kicked off with “Exposure,” the official launch party hosted by Alive Magazine.
From October 9 through October 13, various sponsors throughout the area hosted fashion shows, show rooms and parties to celebrate the fashion and lifestyle of St. Louis.
Freshman Fashion Communication major Jordan Dunahue has been helping with the event since her sophomore year of high school.
“This was my fourth year with the fall show and only my second with the spring show,” she said.
As an intern for Alive, Dunahue gets to see Fashion Week from the early planning stages to the actual event and after-parties.
“I get to style with the designers and sometimes get to write previews for the magazine. It definitely prepares me for a bigger stage like New York Fashion Week,” said Dunahue.
Dunahue has worked alongside industry professionals, including Jeff and Mary from Mother Model, as well as Michael Drummond and Laura Kathleen from the television show Project Runway.
Dunahue opened the door for another freshman Fashion Communication major, Marshelle Johnston, to help with the event. Unlike Jordan, this was Marshelle’s first fashion week experience.
Johnston stressed the importance of the role she and other interns have played.
“Any quick fixes or problems that need taken care of, the interns are expected to deal with, rather than the designers,” she said.
After the shows, Johnston and Dunahue attend PR events, where they network with various industry professionals.
“I made connections and gained experience to build my résumé. I learn best through experience, so this has helped me determine if fashion show event planning is the right career for me,” Johnston explained.
Likewise, Jessica Bock, junior Fashion Marketing and Management, major was lucky enough to help with New York Fashion Week last spring. Her experience was similar to that of Dunahue and Johnston, as she helped with smaller shows from designers that have been in the business for less than ten years. Also like the others, Bock discovered a bit about herself during the week.
“What I learned and found interesting was that I liked the merchandising side. I loved the networking and interacting with people by sharing information. Everyone was different,” she said.
Whether they are helping in New York or St. Louis, these women are helping small fashion companies gain exposure and move one step closer to networking their way into the fashion industry.