In an attempt to broaden their target market, Apple released two new versions of the iPhones this year: the iPhone 5c and the iPhone 5s. Since the release of the original iPhone in 2006, consumers have had a pretty simple decision to make when choosing which iPhone to buy. The choices came down to two things: color and storage. However, with a significant price difference between the iPhone 5c and 5s, the decision making process may be more complicated than in previous years.
Story and infographic by senior Holly Cook