Clubs around campus have been making changes to revamp their images. The biggest change has been the transition from the Public Relations Student Society of America to American Marketing Association (AMA).
The vice president of advertising and promotions Aubree Schlepp, a sophomore MPA major, stressed that AMA strives to get more majors involved this year. Schlepp is in charge of posters, fliers and other promotional materials for the group. She also runs a committee. “Anyone who’s interested in graphic design can join and help me.”
“It’s not just a boring meeting,” Schlepp said. The club wants to sharpen students’ marketing skills out of the classroom with real life examples. AMA will be hosting events this year like guest speakers, trips to advertising agencies and a national case study competition.
The Innovative Fashion Association (IFA) has also made big changes. IFA is a club to express ideas, inspiration and views on current issues in the fashion industry. The club is open to anyone interested in fashion but is not limited to fashion majors. Co-president LaJoy Epperson, a senior fashion marketing and management major, said the biggest reason for these changes came from past students’ desire to get more out of the club.
“This year IFA is going to be more involved with the community,” co-president Kelsey Neal, a senior fashion marketing and management, added. Among the changes is the addition of fashion fraternity Pi Phi Rho. The fraternity is open to juniors and seniors who are active members with a 3.5 GPA. IFA will be holding a British tea party called ‘The Happening’ on October 6 at noon in Senior Hall.
IFA meets the second and fourth Tuesday of every month in the library penthouse and AMA meets biweekly on Thursdays at 12:30 pm in Walter 206.