Students to help re-brand city airport
Published Sept. 26, 2013
A student-run marketing firm at Stephens College has been selected to help the Columbia Regional Airport come up with a new brand.
Airport staff finalized the contract with Creative Ink last week. Students who work at the firm now have the semester to come up with a logo, tagline, marketing campaign and style guide that will be used by airport staff.
“I’m so excited for Creative Ink,” said Bree Martino, the firm’s creative director, who is studying graphic design at Stephens. “This is such a good thing for the firm and a huge opportunity for the college.”
Columbia Regional Airport is a division of the City of Columbia’s Public Works Department and currently offers direct flights to Chicago and Dallas.
“This is an exciting period of time at Columbia Regional Airport,” said Steve Sapp, public information officer for Columbia Public Works. “Our new relationship with American Airlines and new destination cities, significant upgrades to the runways and taxiways and, recently, conceptual images of a future new terminal—working to re-brand the look of Columbia Regional Airport was a natural next step. Working with Creative Ink brings a youthful insight and enthusiasm to our re-branding and marketing efforts.”
The airport has been using the tagline “Fly COU—Why drive when it’s so easy to fly?” The Creative Ink staff anticipates an entirely new look and feel that is “forward moving,” said firm director Michelle Niewald, a marketing student.
Creative Ink will roll out preliminary ideas this winter. Sapp said the city is looking forward to “hearing and seeing their ideas like children waiting to see what Santa has brought them.”
Although the largest client to date, this isn’t the first time Creative Ink has partnered with the community. The firm has also designed materials for the Office of Cultural Affairs, Ronald McDonald House and The Heidelberg. This year, Creative Ink is also working with the Men’s Minority Network.
“Regardless of the size of our clients, we strive to put out the best possible work,” Niewald said.
That said, Niewald and Martino agreed it’s overwhelming to think the firm will have a hand in shaping the look and feel of the city’s airport. Martino remembers checking into flights at the Columbia airport when she was coming to Stephens as a freshman.
“I would never have imagined being a part of helping develop a logo for the airport,” she said. “I’m excited, and just as excited for Creative Ink."