Stephens’ Dr. Zachary Birchmeier Publishes Book on Social Technology
Stephens’ Dr. Zachary Birchmeier, Instructional Technology Support Specialist for Information & Technology Services, recently published the book “Strategic Uses of Social Technology: An Interactive Perspective of Social Psychology” with Cambridge University Press. The book, co-edited with other well-known scholars in the social sciences (Beth Dietz-Uhler and Garold Stasser), provides readers with sophisticated coverage of popular topics such as social ostracism, power and gender, and leadership.
Dr. Birchmeier co-wrote the book’s introduction and offered his expertise in the chapter titled “The virtual social world: the continually changing landscape of social interaction.”
He has a Ph.D. in Psychology from Miami University and has published scientific studies about social relationships, including how students who are shy can build confidence online.
About the Book
On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically-supported social interactions. The person-by-situation interaction perspective recognizes the powerful role of the situation and social forces on behavior, thought, and emotion, but also acknowledges the importance of person variables in explaining social interaction, including power and gender, social influence, truth and deception, ostracism, and leadership. This important study is of great relevance to modern readers, who are more and more frequently using technology to communicate with one another.
Get the book at Amazon.com.
