Fashion Communication
School of Design and Fashion, Dean: Monica McMurry, M.S.
Coordinator: Courtney Cothren, B.S.
Design and Fashion Faculty:
Kirsteen Buchanan, M.A.
Courtney Cothren, B.S.
Elizabeth DeMaria, M.S.
Robert Friedman, M.F.A.
Kate Gray, B.F.A.
William Helvey, M.A.
Maureen Lowary, B.F.A.
Mary Jane Matranga, M.S.
Monica McMurry, M.S.
Mary Ruppert, M.S.
Daniel Scott, B.F.A., M.Ed.
Mass Media Faculty:
Seth Ashley, M.A.
Chad Freidrichs, B.A.
Kerri Yost, M.A.
Olga Missiri, M.A.
Business and Marketing Faculty :
Susan Bartel, M.E.B., APR, CFMP
Wayne Keene, M.B.A.
Pamela Shackelford, M.B.A.
Orlando Smith, M.A.
- B.S. Fashion Communication: Visual Track
- B.S. Fashion Communication: Journalism Track
- Fashion Courses
- Mass Media
- Business Courses
The interdepartmental program in fashion communication is a unique opportunity for students wishing to prepare for a career within the fashion fields of journalism, promotion or special events. Planned cooperatively by the fashion and mass media departments, the fashion communication program allows students to master the skills necessary for professional success. Students apply critical decision making and practical experience learned through problem solving both within the classroom and internships.
The Fashion Communication program at Stephens College gives students many options. Depending upon career goals, students may choose either the journalism (print) track or the visual media track. A minor in one of the following areas may also be considered: marketing, management, entrepreneurship, graphic design or interior design.
Fashion communication options include: fashion journalism, reporting and editing, fashion advertising, public relations, publicity, visual merchandising, store planning, special event coordination and fashion photography. Students who maintain a commitment to fashion communication will find themselves among the most well-prepared undergraduates in the nation.
Requirements for Fashion Communication: Visual Track
The bachelor of science major in the fashion communication visual track requires the completion of 30 hours of liberal arts requirements, 27 semester hours in FAS, 18 semester hours in MME, 6 semester hours in DFM, 12 semester hours in GDE, and 4 hours of capstone coursework for a total of 67 hours in the major. Students must earn a C- or better in all required courses within the Bachelor of Science in the fashion communication visual track degree. Students may not continue to the next level class until the prerequisite class is passed with a C- or better. An overall g.p.a. of at least 2.0 in all major courses is required.
Required Fashion Courses:
FAS 170: Survey of the Fashion Industry (3 hrs.)
FAS 201: Product Analysis (3 hrs.)
FAS 203: Textiles (3 hrs.)
FAS 275: Fashion Communication (3 hrs.)
FAS 310: Fashion Show Production and Coordination (3 hrs.)
FAS 375: 20 th Century Costume (3 hrs.)
FAS 385: Visual Merchandising and Display (3 hrs.)
INT 210: Pre-Internship Seminar (1 hr.)
FAS 493: Current Issues in the Global Fashion Industry (3 hrs.)
FAS 496 or MCO 483: Post-Internship Seminar (2 hrs.)
In addition to the INT 210, Pre-Internship Seminar and the FAS 496, Post-Internship Seminar, students must complete a minimum of 140 hours of substantive work at an approved fashion-oriented firm.
Required Mass Media Courses:
MME 101: Media and Culture (3 hrs.)
MME 104: Studio Production (3 hrs.)
MME 208: Digital Photography (3 hrs.)
MME 211: Digital Film/Video Production (3 hrs.)
MME 290: Creating Online Media (3 hrs.)
MME ---: Fashion Show: Video (3hrs.)
Required Digital Film Making Courses:
DFM 300: Directing for Film (3 hrs.)
DFM 310: Advanced Digital Video Editing (3 hrs.)
Required Graphic Design Courses:
GDE 110: Principles of Design (3 hrs.)
GDE 210: Digital Imaging (3 hrs.)
GDE 310: Publication Design (3 hrs.)
GDE 494: Senior Portfolio (3 hrs.)
Required Senior Capstone Courses:
FAS/MCO ---: Capstone Project: Research (1hr.)
FAS/MCO ---: Senior Capstone Project (3 hrs.)
Requirements for Fashion Communication: Journalism Track
The bachelor of science major in the fashion communication journalism track requires the completion of 30 hours of liberal arts requirements, 27 semester hours in FAS, 27 semester hours in MME, 6 semester hours in BUS, and 4 semester hours of senior capstone coursework for a total of 64 hours in the major. Students must earn a C- or better in all required courses within the Bachelor of Science in the fashion communication journalism track degree. Students may not continue to the next level class until the perquisite class is passed with a C- or better. An overall g.p.a. of at least 2.0 in all major courses is required.
Required Fashion Courses:
FAS 170: Survey of the Fashion Industry (3 hrs.)
FAS 201: Product Analysis (3 hrs.)
FAS 203: Textiles (3 hrs.)
FAS 275: Fashion Communication (3 hrs.)
FAS 310: Fashion Show Production and Coordination (3 hrs.)
FAS 375: 20 th Century Costume (3 hrs.)
FAS 385: Visual Merchandising and Display (3 hrs.)
INT 210: Pre-Internship Seminar (1 hr.)
FAS 493: Current Issues in the Global Fashion Industry (3 hrs.)
FAS 496 or MME 483: Post-Internship Seminar (2 hrs.)
In addition to the INT 210, Pre-Internship Seminar and the FAS 496, Post-Internship Seminar, students must complete a minimum of 140 hours of substantive work at an approved fashion-oriented firm.
Required Mass Media Courses:
MME 101: Media and Culture (3 hrs.)
MME 103: Writing for the Mass Media (3 hrs.)
MME 205: Public Relations: Principles and Practices (3 hrs.)
MME 207: Print Writing and Reporting (3 hrs.)
MME 208: Digital Photography (3 hrs.)
MME 231: Print Production (3 hrs.)
MME ---: Magazine Editing and Publishing (3hrs)
MME 307: Advanced Print Writing and Reporting (3 hrs.)
MME 403: Public Relations Writing: Form & Style (3 hrs.)
or
MME 431: Advertising Copywriting (3 hrs.)
Required Business and Marketing Courses:
BUS 250: Principles of Marketing (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.)
Required Senior Capstone Courses:
FAS/MME ---: Capstone Project: Research (1 hr.)
FAS/MME ---: Senior Capstone Project (3 hrs.)
Independent Study
Independent studies (special studies, tutorials, readings, projects) may be proposed by the student who wishes to investigate a subject not otherwise available. All independent studies are subject to approval of design and fashion faculty. Information about independent study may be obtained in department offices or in the Office of the Registrar.
