School of Design and Fashion, Dean: Monica McMurry, M.S.
Coordinator: Courtney Cothren, B.S.
Fashion
Faculty:
Kirsteen Buchanan, M.A.
Courtney Cothren, B.S.
Elizabeth
Lykken, M.S.
Monica McMurry, M.S.
Mary Ruppert, M.S.
Business
and Marketing Faculty:
Susan Bartel, M.E.B., APA, CFMP
Pamela Shackelford,
M.B.A.
Wayne Keene, M.B.A.
The interdepartmental program in fashion marketing and management provides
a unique opportunity for students wishing to prepare for a career in
that field. The program is significant in its emphasis on necessary
specialized skills, within the larger context of the liberal arts offerings
of the College. Planned cooperatively by the School of Design and Fashion
and the Department of Business and Marketing, the fashion marketing
and management program allows students to master the skills necessary
for professional success through the application of those skills to
instances of critical decision-making and hands-on, real industry projects
in classroom and internship experiences.
Fashion marketing and management at Stephens College gives the student many options. Depending on individual career goals, students may wish to consider a minor in one of the following areas: Graphic Design, Public Relations, Journalism or Interior Design. These combinations increase the student's competitive edge when seeking employment at managerial levels. Career options for our graduates have included: manufacturer's representative, visual merchandiser, store manager, merchandise buyer, stylist, fashion editor/journalist, public relations director, product developer and planner, to name a few. Stephens encourages a student to consider entrepreneurial goals as well. The Fashion department also allows the student to change directions in her education if she finds newly examined options are better suited to her goals. Students who maintain a commitment to fashion marketing and management throughout their education at Stephens will be among the most well-prepared undergraduates in the country.
Requirements for the Fashion Marketing and Management Major
The bachelor
of science major in fashion marketing and management requires completion
of liberal arts requirements, 32 semester hours in FAS, and 15 semester
hours in BUS. In addition, students are required to take 3 hours in
CIS, 3 hours in ECO, 3 hours in MAT and 6 hours in ACC. A grade
of C- or better must be earned in each required course. BUS 350: Principles
of Finance is not a required course, but it is strongly recommended
for the student considering graduate school.
Required Courses
ACC 210: Accounting I (3 hrs.)
FAS 315: Pre-20th Century Costume (3 hrs.) or
ACC 220: Accounting II (3 hrs.)
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Marketing (3 hrs.)
BUS 305: Human Resource Management (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.)
CIS 206: Introduction to Information Systems (3 hrs.)
ECO 202: Microeconomics (3 hrs.)
FAS 170: Survey of the Fashion Industry (3 hrs.)
FAS 203: Textiles (3 hrs.)
FAS 270: Foundations of Fashion Marketing Management (3 hrs.)
FAS 285: Concepts of Retail Control (3 hrs.)
FAS 303: Product Development (3 hrs.)
FAS 310: Fashion Show Production and Coordination (3 hrs.)
FAS 314: Fashion Industry Strategies and Decision Making (3 hrs.)
FAS 375: 20th Century Costume (3 hrs.)
FAS 394: Pre-Internship Seminar (1 hr.)
FAS 401: Applied Fashion Marketing Management Project (3 hrs.)
FAS 493: Current Issues in the Global Fashion Industry (2 hrs.)
FAS 496: Post Internship Seminar (2 hrs.)
MAT 207: Introduction to Statistics (3 hrs.)
In addition to the INT 210, Pre-Internship Seminar and the FAS 496, Post-Internship Seminar, students must complete a minimum of 140 hours of substantive work at an approved fashion-oriented firm.
Independent Study
Independent studies (special studies, tutorials, readings, projects) may be proposed by the student who wishes to investigate a subject not otherwise available. All independent studies are subject to the approval of design and fashion faculty. Information about independent study may be obtained in department offices or in the Office of the Registrar.
