Art and Graphic Design
School of Design and Fashion, Dean: Monica McMurry, M.S.
| Art Faculty: | ||
| Mary Dahm, M.F.A., A.D. | ||
| Robert Friedman, M.F.A. | ||
| Therese Pfeifer , M.F.A. | ||
| Visiting instructors and artists. |
- Requirements BFA Graphic Design
- Minor in Graphic Design
- Minor in Visual Arts
- Internship
- Course Descriptions
As part of the School of Design and Fashion, the Art curriculum introduces students to the practice of visual art. Students learn the language of the visual arts through projects and critiques. Art classes are generally small, allowing for individual attention in a hands-on working environment. Art students are treated as individuals and are encouraged to work independently, in order to find their own creative paths.
The Bachelor of Fine Arts in Graphic Design offers students intensive preparation for a professional career. Skilled graphic designers with dynamic portfolios are in demand worldwide, and opportunities exist in many industries including: advertising, consumer and trade publishing, corporate communications, entertainment, broadcast, cinema arts, internet publishing, and fashion, to name just a few.
Graphic Design students gain real-world experience through internships, exhibitions, design competitions, workshops and freelance assignments. The design curriculum culminates with GDE 494 Senior Portfolio, where graduating students prepare a comprehensive portfolio of professional-quality work, their professional resumé, and other materials they may use to market themselves.
Art and Graphic Design classes are supported by well-equipped facilities, including the Catherine Webb Art Studios, the Lewis James and Nellie Stratton Davis Art Gallery, and the Graphic Design Computer Lab in the Hugh Stephens Library. Labs and studios offer a creative learning environment with purposed-designed classrooms and work spaces surrounding the Davis Art Gallery. The Davis Art Gallery enriches the Stephens campus and the Columbia community by exhibiting the work of artists of all genders, ages, cultures, and styles. The Graphic Design Computer Lab features state-of-the-art Apple workstations, scanners, printers, CD burners, digital cameras and a high-resolution video projector. Software and hardware are updated on a continuing basis. Art and Graphic Design students may use these facilities outside of class time, including evenings and weekends.
Requirements for the B.F.A. Degree in Graphic Design
This interdisciplinary degree is designed to prepare students for careers in the field of graphic design and digital media. The Bachelor of Fine Arts degree in Graphic Design requires completion of the liberal arts degree requirements and 61 semester hours in the major as specified below.
Required Courses
Core courses (22 hrs.)
GDE 110: Principles of Design (3 hrs.)
GDE 120: Digital Typography (3 hrs.)
GDE 210: Digital Imaging (3 hrs.)
GDE 310: Publication Design (3 hrs.)
GDE 320: Advertising Design (3 hrs.)INT 210: Internship Development (1 hr.)
GDE 396: Internship (3 hrs.)
GDE 494: Senior Portfolio (3 hrs.)
Visual Art (12 hrs.)
ART 105: Beginning Drawing (3 hrs.)
ART 201: Life Drawing (3 hrs.)
ART 203: Painting/Color (3 hrs.)
ART 301: Advanced Drawing (3 hrs.) orART 303: Advanced Painting (3 hrs.)
Art History (9 hrs.)
Any three ARH courses.
Business and Mass Media (18 hrs.)
MME 101: Media and Culture (3 hrs.)
MME 208: Digital Photography (3 hrs.)
MME 290: Creating Online Media (3 hrs.)
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.) or
BUS 345: e-Commerce (3 hrs.)
Requirements
for the Minor in Graphic Design or Visual Arts
This department offers a minor in Graphic Design and in Visual Arts.
These minors may be particularly useful for students in Fashion
Design, Theatre Arts, Mass Media, and Education, as well as for
students preparing for art-related careers. These minors may
also be used as part of a student-initiated major or a Liberal Studies
major.
A minor in Visual Arts or Graphic Design requires completion of
at least 15 semester hours, including at least 6 hours at the 300
level.
Suggested
Models for Visual Arts Minors
Drawing and Painting:
ART 105: Beginning Drawing (3 hrs.)
ART 201: Life Drawing (3 hrs.)
ART 203: Painting/Color (3 hrs.)
ART 301: Advanced Drawing (3 hrs.)
ART 303: Advanced Painting (3 hrs.)
Printmaking:
GDE 110: Principles of Design (3 hrs.)
ART 105: Beginning Drawing (3 hrs.)
ART 203: Painting/Color (3 hrs.)
ART 205: Printmaking (3 hrs.)
ART 305: Advanced Printmaking (3 hrs.)(repeat twice)
Requirements for the Minor in Graphic Design
GDE 110: Principles of Design (3 hrs.)
GDE 120: Digital Typography (3 hrs.)
GDE 210: Digital Imaging (3 hrs.)
GDE 310: Publication Design (3 hrs.)
GDE 320: Advertising Design (3 hrs.)
Other Ways to Include Art as Part of a Major
- Create a student-initiated major during the sophomore year of study that combines Art or Graphic Design with at least one other discipline such as Fashion Design, Theatre Arts or Digital Filmmaking. The faculty of the combined disciplines work with students to create student-initiated majors.
- Create a Liberal Studies major
by combining study in two concentrations or two minors, or one
concentration and one minor. A student must follow the prescribed
departmental minor or concentration requirements.
Internships are encouraged after the junior year. Graphic Design majors are required to complete INT 210: Internship Development and at least one 3-hr. internship. Internships provide the student real world experience and a platform for future employment.
All internship and workshop participants must:
- be in good standing with the College, having an overall GPA of C or better, and
- have a minimum B- average in their major or minor.
The course number of the internship is based on the student's class, academic standing and prerequisite courses completed. After completion of an internship the student will complete assessment documents together with her employer or instructor and a grade of S/U (Satisfactory/Unsatisfactory) will be awarded.
Capstone Course
Student-initiated
and Liberal Studies majors complete a capstone course comprising
a written statement and a senior project usually culminating in
an exhibition in the Davis Art Gallery. December graduates must
have completed ART 494: Senior Portfolio during the previous spring
semester.
Art
Courses
ART 105: Beginning Drawing
(3 hrs.)
(Open to all students; model and lab fee charged)
Introduction to basic methods and media of drawing through exercises
in contour, gesture, value, volume and space, perspective and composition.
Still-life, landscape and life-model subjects as well as experimental
studies.
ART 201: Life Drawing
(3 hrs.)
(Prerequisite: ART 105; model and lab fee charged)
Problems in drawing the figure: human anatomy and proportion, figure
composition. Continuation of practice in drawing fundamentals such
as contour, gesture, volume, and value.
ART 203: Painting/Color
(3 hrs.)
(Prerequisite: ART 105 or permission of instructor; lab fee charged)
The study of color relationships and systems of color composition,
using the basic methods, materials and media of painting. Problems
using still life, landscape and the human figure as a point of departure
for development of creative expression. Discussion of contemporary
directions in painting.
ART 205: Printmaking
(3 hrs.)
(Prerequisites: ART 105 or permission of instructor; lab fee charged;
may be repeated three times)
Introduction to processes such as printing on fabric, linocut, woodcut,
etching, lithography, screen printing and photo printmaking. Process
emphasized may change from semester to semester or year to year.
Development will be encouraged in the areas of technical control,
graphic quality and effective personal expression.
ART 280: Topics in Art
(1-3 hrs.)
(Prerequisite: depends on topic offered; lab fee charged)
Introduction to various topics in fine and applied art.
ART 294: Workshop
(1-3 hrs.)
(Prerequisites: ART 105 and approval of faculty)
A workshop experience completed off campus.
ART 301: Advanced Drawing
(3 hrs.)
(Prerequisite: ART 201; may be taken four times for credit; lab
fee charged)
Emphasis on individual development of drawing skills with a variety
of subjects. Development of the drawing as a finished work.
ART 303: Advanced Painting
(3 hrs.)
(Prerequisite: ART 203; ART 201 recommended; may be taken four times
for credit; lab fee charged)
Emphasis on individual development and personal style. Exploration
of media, imagery and discussion of contemporary critical issues.
ART 305: Advanced Printmaking
(3 hrs.)
(Prerequisite: ART 205; ART 203 recommended; may be taken four times
for credit; lab fee charged)
Continued development of technical skills and personal style in
various printmaking media. Printmaking process emphasized may change
from semester or year to year. Development of a complete edition
or series. Discussion of the aesthetics of the print.
ART 380: Topics in Art and Design
(1-3 hrs.)
(Prerequisite: depends on topic offered; lab fee charged)
Various topics in fine and applied art.
ART 394: Art Workshop
(1-3 hrs.)
(Prerequisites: ART 105 and approval of faculty).
A workshop experience completed off campus.
ART 494: Senior Project
(1-6 hrs.)
(Prerequisite: approval of faculty; lab fee when appropriate.)
A major body of independently conceived and produced work in the
student's primary studio area. Evaluated by all art faculty. Offered
spring semester only.
Graphic Design Courses
GDE
110: Principles of Design
(3 hrs.)
(Open to all students; lab fee charged)
Introduction to basic design theory, composition, symmetry and asymmetry,
information and communication, type and image, two-dimensional and
three-dimensional problem solving. Media used in assignments
will include hand illustration and collage. Lectures will
present an overview of the history of visual communication, graphic
design, and advertising graphics.
GDE
120: Digital Typography
(3 hrs.)
(Prerequisite: GDE 110 or permission of instructor; lab fee charged)
Lectures cover the evolution of typography underlying today's digital
standards. Introduction to contemporary typography and design.
Survey of the MacIntosh computer platform, major design and type
programs, printing basics, use of software (OSX, QuarkXPress, Photoshop,
Illustrator).
GDE
210: Digital Imaging
(3 hrs.)
(Prerequisite: GDE 110 or permission of instructor; lab fee charged)
Introduction to acquiring and editing images in digital format.
Course subjects will include: Photoshop program features, acquiring
images with digital cameras, scanners, on-line sources or illustration
software, image resolution and color depth, montage, color correction,
art direction, professional standards, copyright issues, and more.
The course will emphasize developing a discerning eye and technical
expertise in producing high-quality images for publication.
GDE
280: Topics in Design
(1-3 hrs.)
(Prerequisite: depends on topic offered; lab fee charged)
Introduction to various topics in fine and applied art.
GDE
294: Design Workshop
(1-3 hrs.)
(Prerequisites: GDE 120 and approval of faculty)
A workshop experience completed off campus.
GDE
296: Internship
(1-3 hrs.)
(Prerequisite: approval of faculty)
An internship experience completed off campus.
GDE
310: Publication Design
(3 hrs.)
(Prerequisites: GDE 210, lab fee charged)
Design and production for integrated marketing campaigns.
Students will concept, design and produce a variety of print publications
such as brochures, magazines, posters, direct mail and others, as
well as re-purposing content for PDFs and HTML pages. Students
will develop an understanding of design, layout and pre-press standard
practices and the organization of information from initial concepts
to final production. Lectures will cover history of marketing
publications, information systems, modern publication design and
integrated marketing strategies and executions, production standards
and designer/art director role in publication concept, design and
production.
GDE
320: Advertising Design
(3 hrs.)
(Prerequisite: GDE 310; lab fee charged)
Students explore the role of the art director in developing and
producing print advertising campaigns and will be teamed with copywriters
to concept, develop and present campaigns based on real-world strategies
and standards. Lectures will cover history of advertising
and marketing, modern ad design, strategies and executions, production
standards and the designer/art director role in publication concept,
design and production. Guests from the advertising industry.
GDE
394: Design Workshop
(1-3 hrs.)
(Prerequisites: GDE 120 and approval of faculty)
A workshop experience completed off campus.
GDE
396: Internship
(1-3 hrs.)
(Prerequisites: GDE 310 and 320 and approval of faculty)
An internship experience completed off campus.
GDE
494: Senior Portfolio
(3-6 hrs.)
(Prerequisites: GDE 310 and 320 and approval of faculty; lab fee
when appropriate)
Graduating students will develop and refine a comprehensive portfolio
of original and independently produced design projects, as well
as a professional resumé and other materials they may use
to market themselves. Offered spring semester only.
GDE
496: Internship
(1-3 hrs.)
(Prerequisites: GDE 396 and approval of faculty)
An internship experience completed off campus.
Independent Study
Independent studies (special studies, tutorials, readings, projects) may be proposed by students who wish to investigate a subject not otherwise available. Information about independent study may be obtained in department offices or in the Office of the Registrar. All independent studies are subject to the approval of design faculty.
