Marketing: Public Relations and Advertising
Coordinator: John Blakemore, M.A.
Faculty:
Mass Media and Business Faculty
This interdisciplinary major is designed to prepare students for
a career in the increasingly complex communication field by integrating
marketing, advertising and public relations as well as management
and other marketing communication-related areas. Employment of marketing,
advertising and public relations managers continues to increase
faster than the average for all occupations. The increasingly intense
domestic and foreign competition in products and services offered
consumers requires greater marketing and promotional efforts.
The major is significant in its emphasis is on developing necessary
specialized skills to compete in the marketplace. Skill courses
include advertising, copywriting, public relations writing, graphic
design, account management, business speaking and presenting, and
business and media law.
This major will increase the student's competitive edge when seeking
employment at managerial levels in integrated marketing communication.
Career options for our graduates in a wide range of industries include:
advertising agency account management, public relations account
management, marketing management, communication specialist in virtually
any business or organization, self-employment in the marketing communication
field.
Requirements for the Marketing: Public Relations and Advertising Major
This bachelor
of science major requires completion of liberal arts requirements
and the required core courses listed below. A grade of C-
or better must be earned in required BUS/ACC and MCO courses and
an overall GPA of 2.0 must be maintained to graduate.
The required internship experience includes the successful completion
of the pre-internship course INT 210: Internship Development, of
the performance of an industry internship, and of the post-internship
debriefing course MCO 483: Advanced Internship Case Study and Report.
Students are strongly urged to take BUS 171 and MCO 101 in the fall
of their freshman year or first semester of their sophomore year.
A checklist for this major, which will help keep the student on
track, may be obtained in either the Entrepreneurship and Business
Management or Mass Media offices.
NOTE: Descriptions for GDE, BUS, MCO and INT courses
will be found under those programs' headings.
Required Courses
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.)
BUS 345: e-Commerce (3 hrs.)
BUS 354: Consumer Behavior (3 hrs.)
GDE 110: Principles of Design (3 hrs.)
GDE 120: Digital Typography (3 hrs.)
INT 210: Internship Development (1 hr.)
MCO 101: Media and Culture (3 hrs.)
MCO 205: Public Relations Principles and Practices (3 hrs.)
MCO 240: Nuts and Bolts of Meeting and Convention Planning (3 hrs.)MCO 270: Media Sales (3 hrs.)
MCO 333: Media Ethics (3 hrs.)
MCO 335: Case Studies in Marketing and Public Relations (3 hrs.)
MCO 362: Media Law (3 hrs.)
MCO 403: Public Relations Writing (3 hrs.)
MCO 431: Advertising Copywriting (3 hrs.)
MCO 483: Advanced Internship: Case Study and Report (2 hrs.)
MCO 493: Senior Project or Thesis (3 hrs.)
