Department
Chair: Monica McMurry, M.S.
Fashion Faculty:
Julie Bennett, M.B.A.
Kirsteen Buchanan, M.A.
Maureen Lowary, B.F.A.
Monica McMurry, M.S.
Mary Ruppert, M.S.
Laura Sharp-Wilson, M.F.A.
Entrepreneurship and Business Management Faculty:
Greg Bier, Ph.D.
John Bennett, M.B.A.
The
interdepartmental program in fashion marketing and management provides
a unique opportunity for students wishing to prepare for a career
in that field. The program is significant in its emphasis on necessary
specialized skills, within the larger context of the liberal arts
offerings of the College. Planned cooperatively by the Fashion and
Entrepreneurship and Business Management departments, the fashion
marketing and management program allows students to master the skills
necessary for professional success through the application of those
skills to instances of critical decision-making and holistic problem-solving
in classroom and internship experiences.
Fashion marketing and management at Stephens College gives the student
many options. Depending on individual career goals, students may
wish to consider a minor in one of the following areas: Graphic
Design, Public Relations or Journalism. These combinations increase
the student's competitive edge when seeking employment at managerial
levels. Career options for our graduates have included: manufacturer's
representative, visual merchandiser, store manager, merchandise
buyer, stylist, fashion editor/journalist, public relations director,
product developer and planner, to name a few. Stephens encourages
a student to consider entrepreneurial options as well. The Fashion
department also allows the student to change directions in her education
if she finds newly examined options are better suited to her goals.
Students who maintain a commitment to fashion marketing and management
throughout their education at Stephens will be among the most well-prepared
undergraduates in the country.
Requirements for the
Fashion Marketing and Management Major
The bachelor of science
major in fashion marketing and management requires completion of
liberal arts requirements, 33 semester hours in FAS, 21 hours in
ACC/BUS, 3 hours in CIS, 3 hours in ECO and 3 hours in MAT. A
grade of C- or better must be earned in each required course. BUS
350: Principles of Finance is not a required course, but it is strongly
recommended for the student considering graduate school.
Course
descriptions for Fashion, Entrepreneurship and Business Management,
and Math courses will be found under those program headings.
Required Courses
ACC 210: Accounting I (3 hrs.)
ACC 220: Accounting II (3 hrs.)
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Marketing (3 hrs.)
BUS 305: Human Resource Management (3 hrs.)
BUS 331: Integrated Marketing Communications (3 hrs.)
CIS 206: Introduction to Information Systems (3 hrs.)
ECO 202: Microeconomics (3 hrs.)
FAS 170: Survey of the Fashion Industry (3 hrs.)
FAS 203: Textiles (3 hrs.)
FAS 270: Foundations of Fashion Marketing Management (3 hrs.)
FAS 285: Concepts of Retail Control (3 hrs.)
FAS 303: Product Development (3 hrs.)
FAS 310: Fashion Show Production and Coordination (3 hrs.)
FAS 314: Fashion Industry Strategies and Decision Making (3 hrs.)FAS 315: Pre-20th Century Costume (3 hrs.) or
FAS 375: 20th Century Costume (3 hrs.)
FAS 394: Pre-Internship Seminar (1 hr.)
FAS 401: Applied Fashion Marketing Management Project (3 hrs.)
FAS 493: Current Issues in the Global Fashion Industry (3 hrs.)
FAS 496: Post Internship Seminar (2 hrs.)
MAT 207: Introduction to Statistics (3 hrs.)
Independent
Study
Independent studies (special studies, tutorials, readings, projects)
may be proposed by the student who wishes to investigate a subject
not otherwise available. Information about independent study may
be obtained in department offices or in the Office of the Registrar.
