Entrepreneurship and Business Management
Department
Chair: Greg Bier, Ph.D.
Business Faculty:
John Bennett, M.B.A
Pamela Shackelford, M.B.A.
The Entrepreneurship and Business
Management curriculum prepares students for entrepreneurial pursuits
and managerial positions in any organization and provides opportunities
to acquire distinctive competence in specialized areas. These goals
are accomplished through a core of required courses, enhanced by
electives, independent studies, internships and off-campus study.
In addition, students may learn from hands-on experiences, including
local consulting internships or by helping to manage the department's
stock portfolio.
The Entrepreneurship and Business Management faculty has a strong
interdisciplinary orientation and believes that preparation for
any career must be grounded in a liberal arts education. Students
are encouraged to assume a broad perspective and take coursework
beyond the introductory level in liberal arts, to think critically
and creatively, and to grow in confidence. Issues and opportunities
for women in organizations are emphasized throughout the program.
This includes women entrepreneurs and women executives.
The Department of Entrepreneurship and Business Management offers
two majors: Bachelor of Arts in Entrepreneurship and Business Management
and the Bachelor of Science in Accounting. In addition, the program
cooperatively offers the following interdisciplinary majors: Bachelor
of Science in Fashion Marketing and Management; Equestrian Business
Management; Marketing: Public Relations and Advertising; and also
the Bachelor of Fine Arts in Theatre Management. In addition, a
business minor is available, which may emphasize one of five areas
(accounting, business administration, finance, marketing or management).
Combining Entrepreneurship and Business Management with other disciplines,
in a double major, a major and a minor, or a student-initiated major
is highly encouraged. Providing depth within a strong business curriculum
and breadth in other areas of interest, these combinations will
enhance the education and marketability of participating students.
Requirements
for the B.A. Major in Entrepreneurship and Business Management
The bachelor
of arts degree in Entrepreneurship and Business Management requires
completion of liberal arts degree requirements and 51 hours in the
major. An internship experience is required before enrollment in
BUS 496. Business majors must earn at least fifteen hours
of business courses from Stephens College. BUS 490: Advanced
Entrepreneurship must be taken at Stephens. A grade of C- or better
is required in each of the courses in the major. A GPA of at least
2.0 over all courses in the major is required for graduation.
Students planning graduate study in business should take at least
one semester of calculus.
Required Courses
CIS 206: Introduction to Information Systems (3 hrs.)
BUS 171: Introduction to Entrepreneurship (3 hrs.)
ACC 210: Accounting I (3 hrs.)
ACC 220: Accounting II (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
BUS 305: Human Resource Management (3 hrs.)
*BUS318: Social and Ethical Issues in Business (3 hrs.)BUS 331: Integrated Marketing Communications (3 hrs.)
BUS 345: e-Commerce (3 hrs.)
BUS 350: Principles of Finance (3 hrs.)BUS386: International Business (3 hrs.)
BUS 390: Intermediate Entrepreneurship (3 hrs.)BUS490: Advanced Entrepreneurship (3 hrs.)
BUS496: Internship Seminar (2 hrs.)
ECO202: Microeconomics (3 hrs.)
ECO203: Macroeconomics (3 hrs.)
INT210: Internship Development (1 hr.)MAT207: Introduction to Statistics (3 hrs.)
*Fulfills upper level liberal arts requirement for this major.
Business Electives
BUS201: Introduction to Investments (1 hr.)
BUS205: Personal and Family Finance (3 hrs.)
BUS280: Topics in Business (1-3 hrs.)
BUS320: Sales Management (3 hrs.)
BUS352: Business Law (3 hrs.)
BUS354: Consumer Behavior (3 hrs.)
BUS364: Organizational Behavior (3 hrs.)
BUS375: Investigations of Free Enterprise (1 hr.)
BUS380: Topics in Business (1-3 hrs.)
BUS480: Topics in Business (1-3 hrs.)
Requirements
for the B.S. Major in Accounting
A bachelor of science degree with a major
in accounting requires completion of the liberal arts requirements
and 75 hours in the major. Accounting majors must take at least
24 hours of these requirements from Stephens College. BUS 490: Advanced
Entrepreneurship must be taken at Stephens. Additional courses are
taken at the University of Missouri–Columbia. An Internship
experience is required before enrollment in BUS 496. A grade
of C- or better must be earned in all required courses and a cumulative
2.0 GPA or better in all courses in the major for graduation.
NOTE: The Missouri Board of Accountancy requires 60
hours in accounting and other related courses in order to be eligible
to sit for the C.P.A. exam.
Required Courses
Core Requirements
ACC210: Accounting I (3 hrs.)
ACC220: Accounting II (3 hrs.)
BUS171: Introduction to Entrepreneurship (3 hrs.)
BUS225: Principles of Management (3 hrs.)
BUS250: Principles of Marketing (3 hrs.)
*BUS 318: Social and Ethical Issues in Business (3 hrs.)BUS350: Principles of Finance (3 hrs.)
BUS352: Business Law (3 hrs.)BUS390: Intermediate Entrepreneurship (3 hrs.)
BUS490: Advanced Entrepreneurship (3 hrs.)
BUS496: Internship Seminar (2 hrs.)CIS206: Introduction to Information Systems (3 hrs.)
ECO202: Microeconomics (3 hrs.)
ECO203: Macroeconomics (3 hrs.)
INT210: Internship Development (1 hr.)MAT 207: Introduction to Statistics (3 hrs.)
MAT211: Calculus and Analytic Geometry I (3 hrs.)
MAT326: Linear Algebra (3 hrs.)
*Fulfills upper level liberal arts requirement for this major.
University of Missouri Requirements
ACC 326: Financial Accounting Theory and Practice I
ACC 328: Accounting Information Systems
ACC 346: Financial Accounting Theory and Practice II
ACC 347: Cost and Managerial Accounting
ACC 353: Introduction to Taxation
ACC 365: Governmental Accounting and Budgeting
ECO 229: The Banking System and the Money Market
ECO 351: Intermediate Price Theory
Three (3) additional hours in accounting electives
Requirements for the Business Minors
Accounting emphasis:
BUS 171: Introduction to Entrepreneurship (3 hrs.)
ACC 210: Accounting I (3 hrs.)
ACC 220: Accounting II (3 hrs.)
Six (6) additional hours in accounting, 300 level or above.
Business Administration emphasis:
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
BUS 350: Principles of Finance (3 hrs.)
ACC 210: Accounting I (3 hrs.)
ACC 220: Accounting II (3 hrs.)
Three (3) additional hours in BUS or ACC at the 300 level or above.
Finance emphasis:
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 350: Principles of Finance (3 hrs.)
ACC 210: Accounting I (3 hrs.)
ACC 220: Accounting II (3 hrs.)
Three (3) additional hours in Finance at the 300 level or above.
Marketing emphasis:
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 250: Principles of Marketing (3 hrs.)
Nine (9.0) additional hours in marketing. Six must be 300 level or above.
Management emphasis:
BUS 171: Introduction to Entrepreneurship (3 hrs.)
BUS 225: Principles of Management (3 hrs.)
Nine (9.0) additional hours in management. Six must be 300 level or above.
A list
of the specific courses approved for inclusion in the accounting,
business administration, finance, marketing or management emphasis
areas may be obtained from the business department office.
Business Administration and
the Liberal Studies Major
In the residential program, students may choose
one of the five business minor options (accounting, business administration,
finance, marketing or management) to include in the liberal studies
major. See the liberal studies section of
the catalog for complete information about the major.
Requirements for the 5-year M.B.A. Degree
Students attending Stephens College for four years and completing a bachelors degree in Marketing, Public Relations, and Advertising, Equestrian Business Management, Fashion Marketing Management, Accounting, or Entrepreneurship and Business Management have the option of earning a full-fellowship for a Stephens College MBA. The full-fellowship covers all graduate education tuition at Stephens College for students continuously enrolled for a period of 15 months beyond graduation.
Students taking advantage of this fellowship must begin graduate coursework during the senior year of their resident bachelors degree. During their fourth undergraduate year they will be enrolled in online graduate courses while simultaneously completing their undergraduate coursework.
The Stephens College MBA is entirely internet-based, you can pursue your career anywhere in the world while taking MBA courses online with faculty and students you are already familiar with. In return for the full-fellowship the students will work as on-line tutors for undergraduate students or work on assigned special projects as necessary.
Students must attend Stephens College for all four years of their residential undergraduate degree. Students must maintain an undergraduate cumulative GPA of 3.0/4.0 and then meet regular graduate student admissions requirements and maintain regular graduate GPA standards.
Accounting
Courses
ACC 210: Accounting I
(3 hrs.)
(Prerequisites: two years of high school algebra with a grade of
B or better, or C- or better in MAT 111; sophomore standing or permission
of instructor)
An introduction to financial accounting. Study of accounting theory
and techniques used in the accumulation and disclosure of accounting
data resulting from business transactions in proprietorships, partnerships
and corporations.
ACC 220: Accounting II
(3 hrs.)
(Prerequisites: ACC 210; for business, fashion merchandising and
equestrian business management majors, and accounting/finance minors:
MAT 207, or concurrent enrollment; permission of instructor)
An introduction to managerial accounting. The preparation, use and
interpretation of internal accounting data in the managerial functions
of planning, organizing, controlling and decision-making.
Business
Administration Courses
BUS 171: Introduction to Entrepreneurship
(3 hrs.)
(Open to all students)
Overview of venture concepts. Introduces the concepts of:
product/service planning and production; supply chains; proprietary
and intellectual property issues; product placement; product features;
and competitive strategies. Introduces the concepts of operating
and control systems, legal structures, and management planning.
BUS 201: Introduction to Investments
(1 hr.)
(May be
repeated for up to 3 hours credit.)
(Open to all students.)
An introduction to investment alternatives with an emphasis on conceptual
issues in selection and evaluation. This course will be offered
in conjunction with the Stephens Student Investment Group which
manages a portfolio. Those students earning credit through this
course will be responsible for the investment strategies and alternative
investments for that portfolio.
BUS 205: Personal and Family Finance
(3 hrs.)
(Open to all students)
Examination and application of basic economics and finance principles
as they relate to the individual. Topics include: budgets, banking,
housing, taxes, insurance and investments.
BUS 225: Principles of Management
(3 hrs.)
(Prerequisites: BUS 171 and sophomore standing; for business, fashion
marketing and management, theatre management and equestrian business
management majors: MAT 207 or concurrent enrollment; or permission
of instructor)
A study of the organization, its individuals, technology, planning,
and organizing and control policies and procedures. Special attention
given to leadership, motivation, communication, group dynamics,
decision-making and women in management.
BUS 250: Principles of Marketing
(3 hrs.)
(Prerequisites: English 101; BUS 171; sophomore standing; or permission
of instructor. BUS 171 waived for EBM and FDP majors)
Beginning marketing course designed to provide the student with
an understanding of basic marketing concepts, the role of marketing
in society and the forms and various factors that influence marketing
decision making.
BUS 280: Topics in Business
(Credit and prerequisites depend on topic offered.)
Topics courses explore current trends or special interests in business.
Courses taught in the past under this topic designation include
Women in Organizations and Entrepreneurship for Non-Business majors.
BUS 305: Human Resource Management
(3 hrs.)
(Prerequisites: BUS 225 and junior standing, or approval of instructor)
The principles and practices of personnel planning, recruitment,
selection, training and development, career planning, performance
evaluation, affirmative action, labor relations and salary administration.
BUS 318: Social and Ethical Issues in Business
(3 hrs.)
(Prerequisites: junior standing; 3 hours in a 100- or 200-level
course in business, or permission of instructor)
Applied ethics course designed to identify and explore some of the
major ethical issues facing people in business. Course includes
introduction of the techniques of ethical reasoning, and exploration
of methods for improving corporate morality, exploration of the
duties, obligations, and responsibilities of individuals and businesses
in our society. Students learn through case method and extensive
class discussions and involvement in an ethical decision-making
process. Writing intensive.
BUS 320: Sales Management
(3 hrs.)
(Prerequisite: BUS 250 or approval of instructor)
A study of the process of planning, staffing, training, directing
and controlling the efforts of sales personnel. Attention also given
to the responsibilities of salespeople.
BUS 331: Integrated Marketing Communications
(3 hrs.)
(Prerequisites: BUS 250 and junior standing, or permission of instructor)
An in-depth study of promotional activities such as advertising,
personal selling, sales promotions, public relations and direct
marketing (including use of the Internet). Emphasis is on
strategic planning of promotional activities to communicate with
customers to achieve marketing objectives. The relationship
of integrated marketing communications to other elements of promotional
activities is also explored.
BUS 335: Case Studies in Marketing and Public Relations
(3 hrs.)
(Prerequisites: grade of C- or better in MCO 205 or BUS 250 and
junior standing or permission of instructor; cross-listed as MCO
335)
A combination case study and hands-on course designed to increase
research, writing and assessment skills in marketing and public
relations. Cases will focus on research, planning, strategies, tactics
and evaluation. Course culminates in researching and writing a marketing
and public relations case history. Offered every other spring semester.
BUS 345: e-Commerce
(3 hrs.)
(Prerequisite: BUS 250, CIS 206)
This course provides students with an opportunity to learn how organizations
are using the Internet as a viable marketing tool. The course will
also examine the increasing role electronic commerce is playing
in the global economy.
BUS 350: Principles of Finance
(3 hrs.)
(Prerequisite: ACC 220; for business, fashion merchandising and
equestrian business management majors: ECO 202)
An introduction to finance from a corporate perspective. Topics
include: financial markets, capital budgeting, working capital and
financial statement analysis.
BUS 352: Business Law
(3 hrs.)
(Prerequisite: junior standing or permission of instructor)
A study of the basic concepts of law as they relate to legal rights
and remedies, with an emphasis on contracts and other facets of
law relevant to business practice.
BUS 354: Consumer Behavior
(3 hrs.)
(Prerequisites: BUS 250 and junior standing, or permission of instructor)
Analysis of factors affecting purchase decisions in the marketplace.
Theories and research findings from behavioral and social sciences
are examined from the point of view of marketing management and
buyer behavior. Attention given to exploration and evaluation of
buyer behavior, the consumer decision process, and research on the
development of marketing programs.
BUS 364: Organizational Behavior
(3 hrs.)
(Prerequisites: BUS 225 and junior standing, or permission of instructor)
The study and application of knowledge about how people "act"
and "react" in goal-oriented groups. Emphasis is placed
on using theories from the social and behavioral sciences to aid
managers in understanding, predicting and influencing behavior.
The course focuses on areas such as motivation, leadership, learning
theory and organizational development.
INT 370: Business Seminar Abroad
(1-3 hrs.)
(Credit will not count toward BUS major or minor; offered some summers)
A five-week summer travel-study seminar conducted by Stephens' Entrepreneurship
and Business Management faculty in business centers abroad.
BUS 375: Investigations of Free Enterprise
(1 hr.)
(Prerequisite:
3 hours of BUS courses.) (May be repeated for up to 3 hours credit.)
This course provides an opportunity to work on several community
outreach programs that are assigned to promote a better understanding
of how market economies and businesses operate. This experience
will enable students to acquire stronger communication, team building
and management skills. Writing intensive.
BUS 380: Topics in Business
(Credit and prerequisites depend on topic offered)
Topics courses explore current trends or special interests in business.
Courses taught in the past under this topic designation include
Business Negotiations, Computer Applications in Business, Direct
Marketing, Women in Small Business, Mentoring and Project Management.
BUS 386: International Business
(3 hrs.)
(Prerequisites: BUS 225, BUS 250, ECO 202 and 203, and junior standing,
or permission of instructor)
Provides insight into the contemporary foreign environment through
a macro view of the world of the economic, political, social and
cultural environments; studies the problems encountered in business
operations abroad and possible solutions; applies economic and trade
theories to the role of foreign operations; and places special emphasis
on the marketing and management activities of multinational business.
Taught through lectures, case studies and research projects.
BUS
390: Intermediate Entrepreneurship
(3 hrs.)
(Prerequisites: ACC 220, BUS 225, BUS 250, BUS 350, or permission
of instructor)
This course presents lectures by successful entrepreneurs across
a broad spectrum of business ventures that may be of interest to
the students. These lectures will be open to the entire campus
in order to encourage students to consider the challenges and opportunities
available in a wide variety of fields. Through Entrepreneurship,
students will gain insight into the issues dealt with by entrepreneurs
from the community. This course will encourage students to
incubate entrepreneurial skills and begin to develop a network of
professional mentors. The course will also emphasize a wide
array of experiential learning concepts such as: entrepreneurial
traits experiential exercises, field seminars with local entrepreneurs,
brief entrepreneurship internships, building personal selling skills
and other practical topics selected by the students.
BUS 480: Topics in Business
See current course schedule for titles and credit.
BUS 490: Advanced Entrepreneurship
(3 hrs.)
(Prerequisites: ACC 220, BUS 225, BUS 250, BUS 350, or permission
of instructor)
This course serves as the capstone course for entrepreneurial studies.
It integrates the student's venture concept and feasibility
study completed in BUS 171 into a fully researched business plan.
The students complete management plans, product/service plans,
marketing plans, financial plans, and develop operating and control
systems for their comprehensive business plan. Students create
their own advisory board to guide them through the planning process.
This board will consist of an advisor in entrepreneurial
accounting, entrepreneurial marketing, business planning, and a
disciplinary expert from their major, or an external entrepreneur.
The outcome is a student-driven business plan that is reviewed
by a local panel of experts for strengths and weaknesses.
*The course will include breakout sessions to ensure the students
understand the detailed financial information collected and analyzed.
BUS 496: Internship Seminar
(2 hrs.)
(Prerequisite: Completion of internship and approval of faculty)
Course brings together students who have completed industry internships.
Students share information on internship experiences, positions
and responsibilities and evaluate their internships. Offered fall
semester only.
Computer Science Courses
CIS 160: Introduction to Computers
(3 hrs.)
(Open to all students)
Study of the impact and uses of computers with an emphasis on hardware
and software. Topics will include how software interacts with the
computer and peripherals, how it is used in the professions, and
how it is changing the workplace. The Microsoft Office software,
including word processing, spreadsheet/database, presentation packages,
and Internet exploration, will be utilized.
CIS 206: Introduction to Information Systems
(3 hrs.)
(Prerequisite: one year of high school computer proficiency or consent
of instructor)
A study of concepts of computer-based information systems. This
is an introductory survey of computer science concepts such as algorithms,
hardware and software design, computer organization, programming
language models, network models, virtual machines, artificial intelligence
and social and ethical concerns of computer science.
Independent Study
Independent studies (special studies, tutorials,
readings, projects) may be proposed by students who wish to investigate
a subject not otherwise available. Information about independent
study may be obtained in department offices or in the Office of
the Registrar.
Stephens College Business
Internship Program
The Department of Entrepreneurship and Business
Management at Stephens College requires that all of its business
students participate in the Business Internship Program. The program
is designed to give business students the opportunity to see for
themselves how the theories, concepts and principles they learned
in the classroom are translated into action in the real business
world. This is accomplished by assigning them to organizations where
they are treated as regular employees. The primary benefits of the
business internship are as follows:
- Employment Advantage. Experience, what employers want and expect, is gained while students are still in college.
- Skill Acquisition. Students apply classroom knowledge and skills, acquire new skills and experiences, and identify skill needs for the future. The internship is a learning experience; the employer does not expect students to have all the answers.
- Career Decision. Internships allow students to explore, confirm, modify or change career choices based on practical experience. By knowing the actual responsibilities of a job, students can decide early whether or not the right career has been chosen.
- Professional Contacts. The people met while on an internship are a good source for securing unpublicized jobs after graduation or helping students network to find a job. Work experience is the ticket to entering the professional arena where employable qualities are visible to influential persons.
- Academic Relevancy. Principles and theories presented in the classroom can be applied, thus enhancing academic understanding, learning, motivation and retention of information.
- Reality Testing. Students often have idealistic expectations when choosing a career. Actual work experiences provide the opportunity to test the reality of career choices, interests and abilities, thus bringing expectations in line with the real work world.
- Confidence Building. Job responsibility and varied experiences will help develop maturity, confidence and self-esteem.
- Strengths and Weaknesses. Through actual work experiences, feedback from supervisors and periodic evaluations, students can realistically identify your strong and weak points which can then be further developed.
- Interpersonal Skills. Through association with people in new and varied environments, effective interpersonal skills can be developed. These skills are seldom addressed directly in the classroom, however, such skills can be a crucial element in determining success or failure on the job.
- Academic Credit. Upon successful completion of internship requirements, academic credit can be received and recorded on transcripts.
