Marketing: Public Relations and Advertising
Coordinator, Marketing: Public Relations and Advertising:
John Blakemore,
M.A.
Faculty:
John S. Blakemore, M.A.
This interdisciplinary major between Business Administration and Mass Communication
is designed to prepare students for a career in the increasingly complex communication
field by integrating marketing, advertising and public relations as well as management
and other marketing communication-related areas. Employment of marketing, advertising
and public relations managers is expected to increase faster than the average
for all occupations. The increasingly intense domestic and foreign competition
in products and services offered consumers requires greater marketing and promotional
efforts.
The major is significant in its emphasis on necessary specialized skills within
the larger context of the liberal arts offerings in the College. Both faculties
believe in a strong interdisciplinary orientation and believe that preparation
for any career must be grounded in a liberal arts education. Skill courses include
accounting, graphic design, account management, business speaking and presenting,
business and communication law.
This major will increase the student's competitive edge when seeking employment
at managerial levels in integrated marketing communication. Career options for
our graduates in a wide range of industries include: advertising agency account
management, public relations account management, marketing management, communication
specialist in virtually any business or organization, self-employment in the
marketing communication field.
Requirements for the Marketing: Public
Relations and Advertising Major
This bachelor of science major requires completion of
liberal arts requirements, 8.0 BUS/ACC courses, 7.5 MCO courses, 1.0 BUS/MCO
course, .5 INT course, 1.0 ART course, 1.0 CIS course and 2.0 liberal arts courses.
Students may elect 1.0 additional BUS or MCO course for total of 20.0 courses
in the major within a 40.5 course degree program. A grade of C- or better must
be earned in required BUS/ACC and MCO courses and an overall GPA of 2.0 must
be
maintained to graduate.
The required internship experience includes the successful completion of the
pre-internship course INT 210: Internship Development, of the performance of
an industry internship, and of the post-internship debriefing course MCO 483:
Advanced Internship
Case Study and Report.
Students are strongly urged to take BUS 171 and MCO 101 in the fall of their
freshman year or first semester of their sophomore year. A checklist for this
major, which will help keep the student on track, may be obtained in either the
business administration or
mass communication office.
NOTE: In the following course listings, (1c) = 1.0 course or 3
semester hours.
NOTE: Descriptions for ACC, ART, BUS, CIS, MCO, and INT courses
will be found under those programs' headings.
Required Courses
BUS 171: Contemporary Business Practices (1c)
ACC 210: Accounting I (1c)
ACC 220: Accounting II (1c)
BUS 225: Principles of Management (1c)
BUS 250: Principles of Marketing (1c)
BUS 331: Advertising (1c)
BUS 345: e-Commerce (1c)
BUS 354: Consumer Behavior (1c)
BUS/MCO 335: Case Studies in Marketing and Public Relations (1c)
MCO 101: Media and Society (1c)
MCO 106: Basic Speech (1c)
MCO 205: Public Relations Principles and Practices (1c)
MCO 362: Communication Law (1c)
MCO 403: Public Relations Writing (1c)
MCO 431: Advertising Copywriting (1c)
MCO 483: Advanced Internship: Case Study and Report (.5c)
MCO 493: Senior Project or Thesis (1c)
ART 202F: Graphic/Digital Design I (1c)
CIS 160: Introduction to Computers (1c)
INT 210: Internship Development (.5c)
Required Liberal Arts Courses
MAT 207M: Introduction to Statistics (1c)
MCO 333E: Media Ethics (1c)
or
PHL 318E: Social & Ethical Issues in Business (1c)
