Chair, Department
of Fashion: Lynn M. Boorady, M.P.S.
Fashion Faculty:
Julie Bennett, B.A.
Kirsteen Buchanan, M.A.
Janet Evenson,
Ph.D.
Monica McMurry, M.S.
The interdepartmental program in fashion marketing and management
provides a unique opportunity for students wishing to prepare for
a career in that field. The program is significant in its emphasis
on necessary specialized skills, within the larger context of the
liberal arts offerings of the College. Planned cooperatively by
the Fashion and Business Administration departments, the fashion
marketing and management program allows students to master the skills
necessary for professional success through the application of those
skills to instances of critical decision-making and holistic problem-solving
in classroom and internship experiences.
Fashion marketing and management at Stephens College gives the student
many options. Depending on individual career goals, students may
wish to consider a minor in one of the following areas: Graphic
Design/Multimedia, Public Relations or Journalism. These combinations
increase the student's competitive edge when seeking employment
at managerial levels. Career options for our graduates have included:
manufacturer's representative, visual merchandiser, store manager,
merchandise buyer, stylist, fashion editor/journalist, public relations
director, product developer and planner, to name a few. Stephens
encourages a student to consider entrepreneurial options as well.
The Fashion department also allows the student to change directions
in her education if she finds newly examined options are better
suited to her goals. Students who maintain a commitment to fashion
marketing and management throughout their education at Stephens
will be among the most well-prepared undergraduates in the country.
Requirements for the Fashion
Marketing and Management Major
The bachelor of science major in fashion marketing and management requires
completion of liberal arts requirements, 10.0 FAS courses, 5.0 BUS
courses, 1.0 CIS course, 1.0 ECO course, 2.0 ACC courses and 2.0
required liberal arts courses, as specified below. Students may
elect 1.0 additional BUS or FAS course up to a total of 20.0 courses
in the major within a 40.5 course degree program. A grade of C-
or better must be earned in each required course. BUS 350: Principles
of Finance is not a required course, but it is strongly recommended
for the student considering graduate school.
NOTE:In the following course listings, (1c)= 1.0 course
or 3 semester hours.
Course descriptions for FAS, BUS, ACC, ECO, MAT
and CIS courses will be found under those program headings.
Required Courses
ACC 210: Accounting I (1c)
ACC 220: Accounting II (1c)
BUS 171: Contemporary Business Practices (1c)
BUS 225: Principles of Management (1c)
BUS 250: Marketing (1c)
BUS 305: Human Resource Management (1c)
BUS 331: Advertising (1c)
CIS 206: Introduction to Information Systems (1c)
ECO 202: Microeconomics (1c)
FAS 170: Survey of the Fashion Industry (1c)
FAS 203: Textiles (1c)
FAS 270: Foundations of Fashion Marketing Management (1c)
FAS 285: Concepts of Retail Control (1c)
FAS 303: Product Development (1c)
FAS 310: Fashion Show Production and Coordination (1c)
FAS 314: Fashion Industry Strategies and Decision Making (1c)
FAS 394: Pre-Internship Seminar (.5c)
FAS 401: Applied Fashion Marketing Management Project (1c)
FAS 493: Current Issues in the Global Fashion Industry (1c)
FAS 496: Post Internship Seminar (.5c)
(CIS 160 recommended)
Required Liberal Arts Courses
FAS 315C: Pre-20th Century Costume (1c)
or
FAS 375C: 20th Century Costume (1c)
MAT 207M: Introduction to Statistics (1c)
Independent Study
Independent studies (special studies, tutorials, readings, projects) may be
proposed by the student who wishes to investigate a subject not otherwise available.
Information about independent study may be obtained in department offices or
in the Office of the Registrar.
