Based on a “learn by doing” approach, the Mass Media department will teach you the necessary knowledge and skills to enter your chosen career track early and advance quickly within the profession.

QUICK FACTS

• Get class credit for designing logos, writing public relations plans for area businesses, or working on a film crew or at an area radio or TV station
  
• Gain experience by producing Stephens Life, the College's award-winning newspaper; participating in SCM Comm Productions, the media production firm; PRProse, the public relations firm; and the student-staffed marketing consulting firm, Creative Ink
  
• Complete a required internship at locations such as AOL, INCA Productions in London, Marie Claire, MTV Studios or TakeTwo Productions in Kansas City
  
• Double major or minor in business, graphic design, theatre, fashion or event planning
  
• Study in the related fields of Filmmaking, the first major of its kind in Missouri and Fashion Communication, which equips students with necessary fashion knowledge and communication skills
• Earn a Master of Business Administration in as little as one additional year through our “Plus One” master’s program (for Marketing: Public Relations and Advertising students; certain requirements apply; must indicate intent by the beginning of sophomore year)
  

B.S. IN MASS MEDIA
Become prepared for success in the entertainment, information and news industry. Starting your very first year, the curriculum places you in real-world learning contexts so you will develop and refine your communication skills while completing a broad-based liberal arts degree. Depending on your desired area of expertise, you will choose an emphasis in one of the following areas:

Journalism
If you have a way with words or have ever wanted to be a professional media photographer, this emphasis is for you. Prepare for careers in business communication; reporting and writing; and production careers at newspapers or magazines. Courses include: Digital Photography; Print Production;, and Advanced Print Writing; and Reporting.

Public Relations
Have you ever wanted to handle publicity for a celebrity or major corporation? An emphasis in Public Relations prepares you for a career in areas such as event planning, internal affairs, public affairs and media relations. Courses include: The Nuts & Bolts of Event Planning, Print Writing and Reporting, and PR Writing: Form and Style.

TV and Radio
Does the camera love you? Do you have a voice for radio? This emphasis, which also derives synergy from our School of Performing Arts, prepares you for careers in television, film, or radio, from voice training to audio production. Courses include: Television Programming; Digital Film/Video Production; and Advanced Radio Production.

B.S. IN MARKETING: PUBLIC RELATIONS AND ADVERTISING
This major, drawing also from strengths within our business department, prepares you for a career in business and agency integrated marketing communications, combining training in written, oral and visual communication. Benefit from several opportunities to gain hands-on experience in your area of interest. As a junior and senior, be a part of a unique student-staffed professional services marketing and PR firm. Creative Ink works with real-world clients to develop advertising campaigns, public relations plans, event management and general marketing and publicity.

"PLUS ONE" MASTER'S PROGRAM
Through our “Plus One” master’s program, Marketing students may earn a bachelor’s degree followed by an M.B.A. in as little as one additional year. Certain requirements apply.*

Our traditional two-year Master of Business Administration (M.B.A.) program offers a blend of online learning with classroom instruction. Students enjoy the flexibility of online coursework as they enhance their learning through classroom interaction in the evening or during an on-campus seminar. You can choose your emphasis area based on your interests and career goals.

* Students must indicate their intent by the beginning of their sophomore year.

FACILITIES
Using professional quality equipment and facilities, you will quickly learn key communication skills and techniques. You will train at the Helis Communication Center in two of mid-Missouri’s largest television studios, in the KWWC Sweet 90.5 FM radio station (originally founded in the 1920s) and audio studios, and in the Macintosh-equipped newsroom and digital design studio. You will work in a G5 Mac lab, which is equipped with Final Cut Pro, the latest in non-linear editing systems. Stephens’ Patricia Barry Television Studio is home to the City of Columbia’s public access channel, which provides you with unlimited opportunities to get involved and showcase your work. In the Stephens Life newsroom, you will work in all aspects of newspaper production, including writing, editing, photography, layout and graphic design. You also will work on projects such as marketing plans and event planning for Columbia businesses with guidance of faculty.

ALUMNAE
Stephens alumnae include the following successful professionals:

• Lindsey Trosper '00, Barkley Evergreen &
• Gayla Daugherty ’94, Anheuser-Busch Account Executive
  
• Wendy Parish Anderson ’92, former Austin Film Society Public Affairs Director
  
• Lyah LeFlore ’91, Author of the books “Cosmopolitan Girls" and "Last Night a DJ Saved My Life"; former TV Producer
  
• Susan Keaton ’81, Chicago Tribune Business Editor
  
• Anne-Louise Wallace ’82, “Today Show” Stage Manager
  
• Paula Zahn, former CNN News Anchor

CAMPUS ORGANIZATIONS
Take advantage of job experience, leadership challenges, & networking opportunities through organizations such as:

• Alpha Epsilon Rho, the national broadcasting honorary
  
• Broadcast Educators Association
  
• Missouri College Media Association
  
• National Broadcasting Society
  
• National Communication Association
  
• Public Relations Student Society of America
  
• Sigma Beta Delta, a national honorary for business students
  
• Stephens Women’s Business Association
  
• Students in Free Enterprise
  
• The Film Club

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